Government & Healthcare Collaboration for Better Maternal Care

iBidan works closely with healthcare institutions, government agencies, and maternal health professionals to support the advancement of structured postnatal care services. Through these collaborations, we aim to improve maternal recovery outcomes, promote women's wellness, and provide mothers with access to trusted postnatal support delivered by certified Bidans across Malaysia and Singapore.

iBidan industry recognition event with officials and certified Bidans Public Sector · Healthcare · Communities

Industry Recognition

The Bidan Excellence Award was witnessed by officials from the Ministry of Health (MOH) and the Prime Minister’s Department (PMD), reflecting growing attention towards structured postnatal care initiatives in Malaysia.

Contributing to Maternal Health and Social Development in Singapore and Malaysia as the No. 1 Women’s Wellness Provider.

Supporting Malaysia’s Maternal Health & Community Care Initiatives

iBidan is a regional postnatal recovery platform operating across Malaysia and Singapore, integrating traditional Malay postpartum care with modern health technology.

With a structured system and strong community-level execution capability, iBidan supports Malaysia’s direction in maternal health, women’s wellness, and preventive care through scalable, home-based postnatal recovery services.

Women Health Frontline Network

iBidan operates one of the largest structured Bidan networks in Malaysia, enabling scalable community-level support.

This network supports:

  • Postnatal recovery programs
  • Women’s health education initiatives
  • Preventive care awareness
  • Community outreach activities
  • Home-based recovery support

Social Impact & Women Empowerment

iBidan contributes to:

  • Women workforce development
  • Maternal health awareness
  • Community-level care accessibility
  • Long-term women’s wellness improvement

Proven Scale & Service Delivery

iBidan brings together scale, structured operations, and real-world service experience.

  • Over 100,000 mothers served across Malaysia & Singapore
  • 500 certified Bidans selected from over 2,000 applicants
  • 250+ service locations across Malaysia
  • Nearly 50,000 postnatal service bookings delivered across Malaysia between 2023 and 2025, demonstrating strong nationwide service demand and execution capability
  • Structured postnatal recovery system
  • Integration of Traditional Malay Care + HealthTech (ABE)
  • Home-based service model supporting community outreach
iBidan practitioner providing postnatal care at home

Traditional HealthTech

iBidan integrates traditional Malay postpartum care practices with ABE (Active BioEnergy) technology to enhance recovery outcomes.

Improved recovery efficiency

Faster wound healing support

Pain and stress relief

Improved circulation and body restoration

Structured Workforce & Quality Control

iBidan applies a multi-stage Bidan selection and training system:

  • Face-to-face interview (experience validation)
  • Personality and suitability assessment
  • Practical skills verification

Only selected candidates are onboarded to ensure consistent care quality.

Additional standards include:

  • SOP-based service delivery
  • Continuous performance monitoring
  • Customer safety protocols
  • Structured service tracking system

Case Studies

Bidan Eima

Bidan Eima

Bidan Lynn

Bidan Lynn

Bidan Dhia

Bidan Dhia

Partnerships & Outreach

Education and Collaboration

Healthcare & Institutional Engagement

iBidan has actively engaged with healthcare institutions to bridge traditional care and modern medical environments:

  • Antenatal class collaboration with Gleneagles Hospital
  • Collaborative seminar with Penang Adventist Hospital
  • Participation in large-scale maternal education events

These initiatives support:

  • Maternal education
  • Postnatal recovery awareness
  • Integration of traditional care knowledge into healthcare settings

Strategic Collaboration Approach

iBidan adopts a structured, outcome-focused approach by combining:

  • Nationwide service capability
  • Trained frontline workforce
  • Standardised recovery protocols
  • Data-informed service insights

We welcome structured discussions with government agencies, healthcare institutions, and community partners to explore:

  • Pilot programs
  • Community outreach initiatives
  • Maternal health campaigns
  • Long-term collaboration frameworks

Alignment with Malaysia’s Public Health Priorities

iBidan’s service model supports:

  • Maternal and postnatal care awareness
  • Preventive women’s health education
  • Community-based healthcare delivery
  • Women workforce participation and upskilling

Real Case-Based Outcomes

iBidan’s service model focuses on observable recovery outcomes:

  • Improved abdominal recovery and core condition
  • Reduced breastfeeding blockage issues
  • Progressive body recovery and energy restoration
  • Emotional stability and postnatal support

Delivering both physical recovery and emotional reassurance for mothers.

Collage of mothers and iBidan recovery outcomes

Media Recognition & Public Trust

iBidan’s journey has been independently featured across national and regional media, including Bernama, TV3, Kosmo!, Utusan Malaysia, Malaysia Gazette and KLHype — reflecting growing public recognition of our work in postnatal recovery and women’s wellness.

These features highlight iBidan’s mission to build a trusted, professional postnatal recovery platform that preserves traditional Bidan knowledge while strengthening service standards for mothers in Malaysia and Singapore.

Connect With Us

+60 11 1664 0919

We welcome opportunities to support Malaysia’s maternal health ecosystem through meaningful, scalable, and impactful collaboration.

Download Government & Strategic Partnership Profile 2026

Learn more about iBidan’s role in home-based maternal care, Bidan workforce development, women care workforce growth and Malaysia’s Care Economy.